Want to know what or who "Soby" is? Who seared the tuna? Cremed the brulee? Chose that chocolatey '92 Pinot? And what about that waiter you had last night???! Well, find out here. We've shared some background on our key people, and will, from time to time, feature other wacky and delightful members of our staff.



Carl Sobocinski, Partner

Carl Sobocinski is the owner of Table 301, a restaurant group that includes Soby’s New South Cuisine, Soby’s on the Side, The Lazy Goat, Table 301 Catering, The NOSE DIVE gastropub, Passerelle Bistro, Papi's Tacos, Highway 301 Food Truck and Southern Pressed Juicery.

He moved to South Carolina from Durham, New Hampshire, to pursue an architectural degree at Clemson University. Upon graduation from Clemson’s college of Architecture with a B.A. in Design, Sobocinski realized that the restaurant business, not architecture, would best allow his creative, entrepreneurial spirit and his kindred social skills to work together. He has a passion for hospitality and community service. From his professional hospitality standpoint, his goal each day is to provide guests of all Table 301 restaurants with the most exceptional experience possible - meet all guests' needs and exceed their expectations.

In addition to running the restaurant group, Sobocinski is very active in the community. He is a graduate of Liberty Fellowship Class of 2014, a two-year South Carolina leadership program through the Aspen Institute. He serves on the Executive Committee for the South Carolina Restaurant and Lodging Association, a part of the Furman University President’s Advisory Council and also a Mentor Greenville Volunteer through the Frazee Dream Center.

Sobocinski was elected to the Board of Directors of the National Restaurant Association in 2006. In 2015, he completed his final three-year term, representing South Carolina and serving as Chairman of the Jobs and Careers Committee.

In his recent past, Sobocinski was on the Executive Committee of the Greenville Convention and Visitor’s Bureau for several years. He was the force behind the Greenville “Branding Initiative,” a successful effort to use a portion of Hospitality Tax Revenues to create a Greenville Brand and Marketing Plan to market and promote Greenville as a tourist destination. He’s also active in the SCRLA Greenville Chapter.

Sobocinski now holds emeritus status with the Board of Euphoria, a four-day food, wine, and music event held every September in Greenville, SC. The event is the brainchild of Sobocinski and platinum selling singer-songwriter Edwin McCain. The purpose of the festival is to spotlight Greenville as a culinary and musical arts scene, and to give back to the community by donating each year to local non-profit organizations. Since 2006, the event has raised more than $300,000.

He has been fortunate to be recognized for many of his professional and service oriented activities over the past decade. The South Carolina Restaurant Association has named Sobocinski Restaurateur of the Year. He received the Distinguished Service Award from the Greenville Jaycees. He has been one of five finalists for the Greenville Magazine Nelson Mullins Business Person of the Year. He was selected as the Leadership Greenville Distinguished Alumni from the Greenville Chamber of Commerce and is proud to be a member of the Chamber’s Leadership Greenville Class 26.

Carl’s chosen Greenville because he believes in the community here – where it’s been and where it’s going. He has a family here and he wants to do what he can to make that the best place for his daughters to grow-up. Carl has two daughters who keep him quite busy, no doubt about that. So you can also include soccer games, basketball games, dance recitals, horseback riding lessons, school plays, field trips, and all of the milestones that come with being a proud dad in his daily life.